5 Tips Before Launching Your Crowdfunding Campaign
Across the globe, there are huge acceptance in Crowdfunding and that it is being used for various purposes. Indeed, the battle for pledges and page views has become more competitive particularly on portal sites featuring various live projects simultaneously. As for businesses that are in search of tips on how they can optimize their campaign, knowing some secrets and techniques that will give the best shots in meeting goals and objectives is a must.
Number 1. Strategic social media – having a big fan base or great social media exposure is not really necessary according to pros. As a matter of fact, what you’ve got to do here is to intelligently pick your networks that fit your content and marketing strategies and will help you find your supporters. Also, don’t forget to customize the promotion in order to make it suit on every platform.
Number 2. Come up with a great video – well thought video clips can provide your visitors insights and goal of your Crowdfunding project. Additionally, videos make it possible for your clients to see you or know what you’re offering in action than simply scanning and clicking through images.
Always take into consideration that you will hardly make anyone involved if the video is made by amateurish. In reality, this can actually ruin the credibility of your Crowdfunding campaign. Having said that, it is worth of your time to invest hiring an expert who can help in making the video pitch for you.
Number 3. Produce a media page – some of the most popular and successful projects are those featured in press. This won’t happen if you don’t have a solid and well built site and press materials that journalists can download easily. You have to know too that even if it’s just you doing everything, you must not be solely depending on your Facebook page or Twitter followers. You have to bear in mind that there is a chance for journalists to take on other projects instead if they fail to get more information on your project.
Number 4. Have an open line of communication – it is your responsibility to keep your backers in the loop regardless if it’s good or bad news. For this, make sure that they stay updated which can be easily done by posting on your Crowdfunding page regularly.
Number 5. Keep it personal – you have to introduce your team for your supporters to have an idea who are the people running the project. You have to consider humor and personality as well in doing your Crowdfunding campaign.
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